Arcadia, CA
Overview
Vine Vera has become synonymous with luxury anti-aging skin care solutions, superior product quality, excellent service and opulent products that help recreate a spa-like experience at home. Each collection has been named after a red wine that best represents its properties and feel, with each product containing resveratrol, an ingredient found in the skin of grapes used to make red wine, and one of the most effective anti-aging ingredients on the planet.
Challenges
In a relatively small space, the goal was to provide unique areas for retail sales, mini skin care sessions, long-term skin care sessions, and a private space for VIP treatments. All areas reflect a spa ambience that can be translated in one’s home.
Strategy
Our approach was to create a design concept with customized zones that targeted personalized services, product education, and reinforce sales.
Results
Curved forms, an intense red theme, and ‘sparkling’ elements were incorporated to reflect all aspects of red wine, from the bottle, to the rich color, to the bubbles present during a nice pour. These elements, unique to red wine, are repeating themes throughout the bold architectural interior. Customers are treated to a luxurious and indulgent pampering session. The vibrant prototype offers a lush, interactive experience, where the clientele learns about their skin, what to do to continue feeling and looking young, and how to repeat the experience at home.
